Kall8 Provides Marketers Powerful Tools

SEATTLE, Wash. - October 10, 2005 - The marketing team of Kall8, a locally based toll-free service provider, will be at the Direct Marketing Association Conference and Exhibition in Atlanta, Ga., Oct. 15-19. The team will explain how Kall8 service can help marketers uncover sales opportunities, demonstrate ROI for all forms of advertisements, and discover who’s buying and who’s not, among other things.

“Kall8 provides marketers many of the tools they need to help build an effective marketing and sales program,” Kall8 marketing manager Bill Johnson said. “What’s even better is that they don’t have to pay premium prices for service, sign long-term contracts or install special equipment or software that will take them or their agents days, weeks or months to learn. For as little as a $2 per month service fee, $2 set-up fee, and a 6.9-cents per minute rate, Kall8 offers them solutions that they can establish quickly and efficiently.”

The DMA Conference and Exhibition will be held Oct. 15-19 at the Georgia World Congress Center. Kall8 is a hosted telephone service offering toll-free and local numbers that businesses and others can provide. Kall8 service requires no equipment to buy, no software to install, no contract to sign, in order to work. Kall8 users just need dial tone. With Internet access, they may self-manage their numbers online. Many tools like Call Detail Reporting, Campaign Analysis and Custom Routing and Distribution are included with the 6.9 cents per minute rate. Other tools, like Call Recording and Automated Attendant, can be added for small, additional fees.

“Kall8 offers tools that can help marketers promote products and services, measure advertising results, and drive call traffic into their sales departments or customer contact centers,” Johnson said. “Kall8 can also help sales managers evaluate their team or expand without spending a lot of valuable resources.”

Marketers and sales managers can use Kall8’s Call Detail Reporting to uncover unrealized sales potentials. Kall8 keeps track of information on all inbound calls - the dates of the calls, the call durations, and the origins of the calls. The call detail report also includes the names of the people or businesses calling and the phone numbers from which they called. Managers can copy and paste that information into sales and customer relationship management database applications. By adding that information, they can readily determine which calls resulted in sales.

Managers can use Kall8 to monitor the quality of service and conversion-to-sale practices of their contact center agents by setting up the Call Recording feature, and listening to calls.

Kall8 also offers a compelling tool called Campaign Analysis. The tool allows companies and their sales/marketing departments to use toll-free numbers with their advertisements and quantify and qualify the effectiveness of their chosen media via response rates, and, with little effort, their conversion rates. Johnson said Kall8 Campaign Analysis turns advertising from an expense into an investment.

“Campaign Analysis gives companies the intelligence they need to determine if or when their advertising campaigns require simple tweaking all the way up to complete overhauls,” he added.

Kall8 has a DMA05 conference page in the press area of its site: www.kall8.com. The site includes more details about these and other solutions Kall8 offers, and links to several white papers that offer illustrations on how Kall8’s tools can work for marketing professionals.

Back to about us page